.NEARLY ONE BILLION people are actually directing their enact India's standard political election. It is actually the largest autonomous physical exercise in past history-- and could possibly also be actually one of the most expensive. Investing is actually anticipated to get to 1.35 trn rupees ($ 16bn), according to the Center for Media Research Studies (CMS), an Indian charitable. That will be much more than double the quantity invested in the previous vote-casting in 2019 and also also surpass the money sprinkled in America's presidential vote-casting in 2020. Why carry out Indian political celebrations invest such extensive sums?